Screen Gems: The Magic Bullet

Aficionados of infomercials know all about the Magic Bullet video. For you neophytes out there, let me blow your mind! It’s a Sunday morning, okay? A bunch of friends have gathered around the kitchen island, and oh! Some are perky, some are sour bachelors, and there is the magnificent Hazel, whose cigarette ash never drops down her blouse. Making all their various requests could be frustrating for a gracious host and hostess, but not with the Magic Bullet!

There’s something… off about this one. Was it mostly improvised? Was someone doing God’s work from the writer’s room of an ad agency? What were the auditions like? As all truly great pieces of cinema do, the Magic Bullet commercial leaves viewers with more questions than they had at the start.

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